It is with much sadness that our final adidas Urban Run San Francisco EVER will be on March 30. adidas America and cip Marketing believe that during these obvious difficult circumstances, the budget can be allocated to other outlets and incentives that bring in greater revenue to the store and the company. The entire adidas Urban Run project will be cut; that means our sister Urban Runs in New York City, Irvine, and Santa Monica will all be gone.
In any case, we received the news with bittersweet feelings. On the one hand, we can actually focus on running and not worry so much about setting up the routes, food, and other cool things each week. On the other hand, we're also sad about not having an excuse to set up routes, post-run food, and other cool things each week. I, at the very least, hope that you have gathered enduring friendships and helpful running tips that will make your life much more enjoyable.
There is one thing that I hope some of you out there can gain from this. For those who have promised to come run with us so many times, you have only a few more times to rock out with us and have a great time. Make a promise to show up and do it! I don't understand how we have so many fans on our Facebook page, yet I don't even know who many of you are! We'll even exceed our budget for a couple more surprises to make you guys and gals show up! Yes, a bribe, but why not? What's the worst adidas can do to Urban Run now?
Track practice and long runs will ALWAYS go on as planned, and Warren and I will always be at your disposal for running advice and other concerns you may have.
adidas couldn't be happier with the level of support and exposure you have given to the store and the company. Thank you everybody for more than three years of running with us! Take a step back and look at how you've all changed...we're so happy that we were a part of your journey.
If you'd like to voice your opinion about adidas Urban Run San Francisco and what it means to you, send an email to the following:
Ace Rice (ace.rice@adidas.com)
Wil Britton (wil.britton@adidas.com)
Caren Forbes (Caren.Forbes@adidas.com)
A new chapter unfolds...make it great!
-Adrian
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