Sunday, September 30, 2007

Gebrselassie sets marathon world record

By Erik Kirschbaum / Reuters
BERLIN -- Ethiopia's Haile Gebrselassie shattered a marathon world record on Sunday in Berlin that had been set four years ago by his great track rival Paul Tergat of Kenya.
Gebrselassie was clocked in an official time of two hours, four minutes and 26 seconds, eclipsing the previous mark of 2:04.55 his friend Tergat set on the same flat and fast Berlin course in 2003.
Gebrselassie, 34, swept through the streets of the German capital in ideal weather conditions, urged on by enthusiastic crowds of more than a million spectators that lined the 42-kilometer course to cheer him and the 40,000 competitors.
"This is wonderful, it's really special," Gebrselassie told German television just minutes after crossing the finishing line with a big smile on his face.
"Thank you to the people of Germany."
Gebrselassie received 50,000 euros for winning the race and a 50,000-euro bonus for the world record, on top of a reported 250,000-euro ($354,525) appearance fee.
Weather conditions were ideal for Gebrselassie with very little wind and overcast skies for most of the race. The sun broke through the clouds towards the end of the race, bringing the temperature up to 16 Celcius (60 F).
"Today it was perfect," he said, delighted that forecasts of a chance of rain were proved wrong.
"It was a little bit windy, but perfect. The audience, the spectators were great."
Abel Kirui of Kenya was second in 2:06.51 while compatriot Salim Kipsang was third in 2:07.29.
Gete Wami of Ethiopia won the women's race in a time of 2:23.17.
Gebrselassie had won Olympic 10,000-meter gold medals in 1996 and 2000, narrowly beating Tergat both times in memorable races.
He had been eager to beat Tergat's marathon world record in Berlin and came close last year before fading at the finish.
On Sunday, Gebrselassie got off to a fast start and was already 32 seconds inside Tergat's pace at the 10-kilometer mark.
He maintained that margin through the half-marathon point, clocking 62.29 to Tergat's 63.01, and at 30 kilometers when the last two of his five pacesetters retired.
Gebrselassie had tried to beat Tergat's record last year in Berlin and was on track until late in the race before falling a heartbreaking 61 seconds short.
He had faded in the final six kilometers in the face of difficult headwinds but this year he focused on endurance training, and organizers made sure there were enough pacesetters to take him through the 30-kilometer point.
It was the third time the men's world record was set on the flat Berlin circuit, where the enthusiastic crowds and fairly reliable weather conditions are also credited with helping to make it fast.
There have also been two women's marathon records set in Berlin, where the course winds through nine districts of the German capital and has a total inclination of just 30 meters.
It was the 25th world mark for Gebrselassie, who has held records at distances ranging from 3,000 meters to the marathon. He won four successive world titles over 10,000 meters before turning to road racing.
adidas runners make it a 1-2 finish!!!
1) Haile Gebrselassie
2) Abel Kirui

Adidas teams up with London 2012

Thursday, September 20, 2007 7:14:00 AM

By Reuters


LONDON -- German sports goods maker Adidas were named as the latest Tier One sponsor of the London 2012 Olympics at a glittering ceremony on Thursday.
"They are a perfect partner for us to share our common goals," London Organizing Committee Chairman Sebastian Coe said at the launch of the partnership which is worth 100 million pounds ($200.1 million).
Unlike the Olympic Delivery Authority (ODA) which is financed chiefly from public funds, the organizing committee must get its total budget of two billion pounds from the private sector, including sponsorship, broadcasting rights and merchandise.
"The team at LOCOG and I look forward to working with them over the next five years or so. One of our challenges as an organizing committee is to raise two billion pounds to stage the Games in 2012 and our commercial program is driving this," added Coe.
American world sprint champions Tyson Gay and Allyson Felix were joined by several other high-profile names from the sporting world at the launch in a London nightclub. Former Romanian gymnast Nadia Comaneci was also there.
Even L.A. Galaxy footballer David Beckham appeared briefly on stage, if only in hologram form.
Adidas chief executive Herbert Hainer said it was the biggest single investment the company had put into a British sporting event.
"We want to become the leading sportswear brand in the U.K., Europe's largest sportswear market," Hainer said.
"We will play a major role in what promises to be one of the best sporting events the world has ever seen."
Adidas are the third so-called Tier One partner for London 2012 after Lloyds TSB from the banking and insurance sector and EDF Energy from the utilities sector.
Further Tier One partners are expected to be announced before the end of the year from categories including oil and gas, automotive and airlines and Coe said they should all be in place before next year's Beijing Games.
"That would be the first time a host city has done that," Coe told reporters. "It's not just about financial commitments, these are partners that bring levels of expertise.
"We are trying to communicate to young people and to have a global brand like Adidas at the table is a huge help to us."
Adidas, who have worked with the British Olympic Association, since 1984, will provide specially designed kit for Team GB in 2012 as well as clothing for the 70,000 volunteers.

Saturday, September 29, 2007

adidas SF Urban Run - October 1, 2007

ROUTE - California-Broadway (HILLY 4.8 miles)

* Start at the adidas Sport Performance store
* Right on Market Street
* Left on Davis
* Left on California (YEAH, we're going up!)
* Right on Larkin
* Right on Broadway
* Right on Embarcadero
* Right on Market Street
* Finish at the adidas Sport Performance store

http://www.gmap-pedometer.com/?r=1355215

Saturday, September 22, 2007

adidas SF Urban Run - September 24, 2007

ROUTE - Battery Street (3 miles)

Start at the adidas Sport Performance store
-Head northeast on Market St
-Turn left on Battery St
-Turn right on Green St
-Turn right on Market St
-Finish at the adidas Sport Performance store

URL for this route is: http://www.gmap-pedometer.com/?r=1337367

Sunday, September 16, 2007

adidas SF Urban Run - September 17, 2007

ROUTE - Channel Street (5 miles)

Start at the adidas Sport Performance store
-Head northeast on Market St
-Turn right at 4th St
-Turn left at King St
-Turn right at 3rd St
-Turn right at Channel St

For a shorter 3 mile option, turnaround at corner of Channel Street and 6th Street and go up 3rd Street, left onto Market and back to store.

For those on the 5 mile route, continue on Channel Street
-Left on 6th Street
-Continue on Owens Street
-Left on 16th Street
-Left on 3rd Street
-Left on Market Street
-Finish at the adidas Sport Performance store

URL for this route is: http://www.gmap-pedometer.com/?r=1161330

Friday, September 14, 2007

September 2007 Raffle Shoe of the Month!!!



Please see the September Shoe of the month, the adidas SupernovaTrail 5. This is a good shoe to kick off the fall months and get sometrail running in!
Supernova Trail ($95)
Awarded Runner's World Editor's Choice April 2006. Updating this beloved trail runner, we gave it a new anatomical fit and a stitchless forefoot to bring you incredible comfort during your most demanding runs.
Advantages
  1. Revolutionaruy ForMotion delivers an incredible trail-leveling effect
  2. Improved TRAXION for maximum grip in all directions
  3. Its light, breathable upper with NoSeam make it lighter and more comfortable than ever.
Product Information
  • Synthetic leather upper for durability and support
  • TORSION® SYSTEM provides adaptive midfoot support; Compression-molded EVA midsole for lightweight cushioning
  • ProModerator medial support device prevents overpronation
  • adiPRENE® under the heel for superior cushioning at impact
  • GeoFit™ heel and collar provides a supportive and comfortable fit
  • TRAXION™ outsole for maximum grip in all directions
  • Weight - 11.9 oz (mens), 10.2 oz (womens)

Target Customer

  • For high mileage off road runner
  • Moderate to heavy overpronator
  • Medium to l ow arch

Wednesday, September 12, 2007

Representing adidas!


Buffalo Stampede 10 Mile
Sacramento, CA
September 9, 2007
1.09.35

Sunday, September 9, 2007

adidas SF Urban Run - September 10, 2007

ROUTE - Powell/Lombard (3.55 miles)

* Start at the adidas Sport Performance store
* Up Powell St* Right on Lombard
* Slog your way up Lombard to Coit Tower and around
* Down Filbert Stairs
* Right on Battery St
* Right on Market St
* Finish at the adidas Sport Performance store

http://www.gmap-pedometer.com/?r=1303957

Sunday, September 2, 2007

adidas SF Urban Run - September 3

ROUTE - Embarcadero/2nd Street (4.4 miles)

* Start at the adidas Sport Performance store
* Right on Market St
* Right on Embarcadero
* Turnaround on 2nd Street
* Embarcadero
* Left onto Market St
* Finish at the adidas Sport Performance store

http://www.gmap-pedometer.com/?r=1283687